Another vibrant ensemble of music, fashion, art, sport, and cuisine has begun at Yas Bay Waterfront in Abu Dhabi.
BRED 2024 sponsored by HYPEBEAST will showcase an impressive roster of local artists, streetwear retailers, competitive events, collaborative workshops, A-list musical talents, and exceptional dining experiences from all over the world between April 24 to April 28.
From performance wear to lifestyle, this year offers an immense fashion offering with the likes of Billionaire Boys Club, ICECREAM, Fred Perry, and many more in attendance.
South Africa-based GRADE Africa will also be returning for its second year bringing the continent’s vibrancy, luxury streetwear label Les Benjamins will be making its BRED Abu Dhabi debut.
Alongside the Internationally renowned, a range of local and regional brands will be hosting stalls including burgeoning labels Sn3 Studio, MQAAAR and 5ivePillars, and many more.
A number of sportswear giants have also teamed up exclusively with worldwide retailers to showcase their latest products, including UAE-based Sneaker District, Jordan brought to you by Footlocker, as well as this year’s highlight partnership between ASICS and Barcelona’s SVD as they create a must-see installation with a range of designer-led activations tapping into the “Sound Mind, Sound Body” mantra.
Be sure to check out streetwear and coffee shop Local Abu Dhabi at their booth for the latest Carhartt WIP and Gramicci gear.
Music Lineup:
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