Inspired by the 50th anniversary of the iconic horror film The Texas Chainsaw Massacre, HUF unveils an all-new collection that spotlights the movie's gory visuals and gruesome motifs.
Described as "lean, mean, and done on a shoestring budget," the independent film revolutionized the slasher genre by blending horror, humor, and subtle social commentary.
To honor Leatherface's cult-classic status, the brand has designed a line of military jackets, cable-knit sweaters, hoodies, T-shirts, and accessories featuring the movie's distinctive iconography.
Standout pieces include an M64 military jacket emblazoned with the film's title in bright orange on the chest and a striking printed image of Leatherface on the back. A knit sweater showcases the movie's haunting tagline - "Who will survive and what will become of them?" - rendered in string, while an array of T-shirts showcase the film's most memorable graphics.
The collection also includes a fully functional, $1,974 USD chainsaw "covered in blood stains" and boasting an operational diecast build, single cylinder engine, and custom HUF branding. Nodding to the "run-and-gun look" that captivated audiences upon the film's premiere, HUF's video campaign for the collection stars Leatherface and his infamous chainsaw, with the brand asking on Instagram, "Who will survive?"
Check out the campaign here.