Gramicci has made its bricks-and-mortar debut at Covent Garden’s Seven Dials neighbourhood.
Launching in a 1,400 sq ft store at 3 Earlham Street, the outdoor and lifestyle clothing brand will offer a range of functional men’s, women’s, and children’s clothing.
The two-story store was designed by Outsiders Design Studio and built on a retail merchandising system from interior designers WDC-Creative.
Gramicci’s London store pays homage to the brand’s climbing heritage, with design accents and fixtures manufactured by UK climbing wall manufacturer Kong Climbing.
The store’s interior also features a number of bespoke installation pieces designed by João and Carolina Parrinha.
Stocking the brand’s range of outdoor apparel, the store offers Gramicci’s signature G-Shorts and G-Pants, as well as collaboration items and exclusive store drops.
Gramicci hopes the space will function as a location to host events which align with the brand’s philosophy.
Steve Gildea, brand manager at Gramicci UK, said its first retail space had been a “long-time coming”.
It joins a number of other fashion retailers at Covent Garden, including Danish luxury label GANNI, American workwear brand Carhartt, and outdoor equipment and clothing brand Arc’teryx.
