Gramicci has revealed a series of new imagery for Spring/Summer 24 shot through the lens of outdoor brand photography specialist Teo Poggi.
The new visuals focus on the unique interpersonal relationships with the outdoors, capturing a thoughtful, introspective approach to the relationship between people and the great outdoors.
Rather than simply showcasing rugged, utilitarian outdoor gear, the brand's new visuals delve deeper into the personal, emotional connections that can form when humans immerse themselves in nature.
Through a series of evocative, cinematic images, Gramicci invites the viewer to ponder the ways in which the natural world can foster intimate bonds, provide solace, and inspire personal growth.
In each scene, the Gramicci SS24 highlight pieces complement the quiet contemplation and immersion in untamed landscapes captured by Poggi.
Gramicci's new visuals invite the viewer to peel back the layers and connect with the fundamental, primal pull of the natural world, a force that has the power to transform our perspectives, recharge our spirits, and foster profound, lasting bonds.
