As we wrap up a transformative year, we’re proud of the growth and milestones we’ve achieved. This year marked expansion, innovation, and strategic development, with key initiatives positioning us for future success in our global markets.
— 2024 featured massive developments and expansion in our CIS regions, Turkey, and India, as we engaged in several account visits and planned localized commercial strategy in each market. We strengthened our brand mix with the addition of brands and wander of Japan and Butter Goods of Australia, expanding our outdoor and lifestyle skate-wear categories.
— Our retail installations and activations portfolio included a number of creative projects, such as our stand-out Gramicci retail installation in Dubai, and MARKET Food Festival event featuring an interactive store installation that served complimentary tea to shoppers.
— After much effort in identifying new growth opportunities we’re excited to announce the rolling out of our global brand licensing program and kids ranges in 2025, expanding into key regions to rapidly grow select brands and build long-term partnerships in markets with strong demand.
— The Carhartt WIP global sales meeting in November, as well as brand meetings in South Korea, Japan, and USA provided valuable insights into sales strategies and product innovations, deepening our relationship with the brand and fostering global collaboration.
— The year was wrapped up with a strong push of our seeding program and influencer collaborations with brands like Carhartt WIP and Arte, successfully increasing brand awareness and building organic connections with regional audiences.
— As we look to the year ahead, we’re energized by our progress and the opportunities ahead. With a clear vision for continued expansion and the launch of our licensing program, we’re poised for another successful year. To kick off the new year we are working on the launch of the Flender Portal, our very own proprietary tech platform.
Thank you to our partners and team for making this year a memorable one.
