Flender Group worked closely with distinguished skate & streetwear curators RAD Collective of Egypt on a local Carhartt WIP (Work In Progress) shooting that showcased the brand’s essence against the backdrops of a variety of the country’s ancient landscapes.
The unique localized shooting marked the first time the iconic workwear label was fully immersed in the region’s rich local culture, highlighting core tees & graphics from the Spring/Summer season. The shoot shines a light on a new vision we have for the future of the burgeoning Egyptian streetwear scene, which partners like RAD Collective have been instrumental in cultivating and promoting on the global stage.
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