Recognizing the immense potential for growth in the outdoor segment of our emerging markets, we are proud to announce the addition of and wander to our brand portfolio. Starting SS25, we have partnered with the brand as agents covering the Middle East, Turkey, India, Africa, and CIS regions.
and wander launched in the summer of 2011 by former ISSEY MIYAKE designers Keita Ikeuchi & Mihoko Mori. The Japanese tech-wear label fuses elements of luxury-wear with innovative design and outdoor aesthetic, founded on the premise and pursuit of making fashion in nature just as enjoyable as fashion in urban settings and everyday life.
The brand’s distinctive blend of technical performance and elevated style represents the perfect embodiment of the outdoor fashion aesthetic that we aim to cultivate and expand within our regions, offering our customers apparel and accessories that seamlessly transition from the trails to the streets and meet their needs for both function and fashion.
By targeting and wander as one of the vanguards of our growing outdoor wear initiative, we begin to explore higher price points and position ourselves as early-movers in a flourishing demand for versatile, fashion-forward outdoor wear in our regions.
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