2024's BRED festival marked the neocultural event's second time hosting a range of activities and a strong lineup of local and international artistic talents in Abu Dhabi.
During the event we partnered with LA brand MARKET and Sneaker District Abu Dhabi to create an interactive installation promoting the brand through a longstanding part of its heritage - SMILEY.
Event goers were greeted by a giant 2 meter SMILEY x MARKET inflatable ball with a tag-and-post poster instructing them on how to unlock exclusive prizes such as co-brand beach balls. Both installations were designed & created in-house with the help of MARKET.
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