Outdoor fenom's And Wander have surpised fans unveiling their collaboration with retail giant Zara. The capsule blends style with performance, perfect for winter adventures at a much more approachable price point. The collaboration comes just in time for Zara's celebration of its 50th anniversary.
Founded in 2011 by Keita Ikeuchi and Mihoko Mori, both former designers at Issey Miyake, And Wander has become synonymous with functional yet stylish outdoor gear. The collection, launching on January 16, 2025, features women’s winter wear that seamlessly combines comfort, style, and durability. Key pieces in the lineup include padded jackets, nylon coats, technical trousers, and fleece-lined sweaters, all crafted from waterproof materials to keep you warm and dry in harsh conditions. Alongside these, the collection also offers accessories like waist bags and padded boots, designed to tackle the cold while maintaining an elegant, modern aesthetic.
This collaboration marks a significant step in Zara’s shift towards elevating its design and quality standards, moving away from its traditional fast-fashion roots. Partnering with And Wander, a brand celebrated for its high-end outdoor fashion, aligns with Zara’s goal of offering more functional, well-crafted pieces for those who enjoy both outdoor pursuits and urban exploration.
The collaboration also taps into the rising global demand for outdoor fashion, coinciding with the international attention Japan is receiving ahead of the 2025 Osaka World Expo. Zara’s partnership with And Wander, along with its recent collaborations with other esteemed designers and brands, further solidifies its commitment to innovation and differentiation, reinforcing its standing as a forward-thinking player in the global fashion market.