London-based brand ARIES has been showcasing the phrase "No Problemo" on different clothing collections for a while.
The creation of ARIES in 2009 was led by founder Sofia Prantera and graphic artist Fergus Purcell, also known as Fergadelic. In 2023, the inaugural physical ARIES store debuted in Soho, providing an immersive environment that is inviting and encourages lingering. Though the ARIES brand continues to grow stronger - the "No Problemo" concept took on a life of it's own.
After some time on many ARIES designs, the 'No Problemo' sub-section began to gain popularity. Before long, we began to notice the well-known fonts on the limited screen - consider popular shows such as Euphoria and White Lotus - as well as on certain prominent individuals.
The result of the "No Problemo" frenzy was a logical one, a new journey for No Problemo transforming into its own separate being. With the new brand's first collections already in motion, we felt it was a good opportunity to explore further....
While channeling inspiration from ARIES, No Problemo has developed its own unique identity. No Problemo centers around unisex, baggy designs and bold patterns, all packaged into a capsule wardrobe that you revisit repeatedly. Quality of production and final appearance are the main priorities, utilizing the identical network of European factories as its sister company.
So far, No Problemo has stuck to a calming neutral color scheme featuring navy blues, olive greens, black, and white, with the exception of pops of 'Fluro Yellow' and vibrant orange.
Perfect for a capsule wardrobe, as the pieces are versatile and can be effortlessly combined - providing simple styling options for the individual, with ample opportunities for showcasing personal taste.
Where ARIES branding dips into the Ancient World, No Problemo's recent releases have made its way off-planet.
As a more reoccurring reference and brand identifier, you’ll spot references to Aliens and extraterrestrials with graphics inspired by dystopian sci-fi and UFO spotters, all wrapped up in a lo-fi package. The label stays true to this personality with alien motifs and the first collection being dubbed ‘Area 001’.
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